Steve Shaw University is an industry leader in customer centric sales training.
We stand together with our learners to become leaders and train the next era of learners.

Vision, Leadership and Growth

Professional speaker, trainer, and dealership expert.

Steven Shaw is well known in the automotive industry as a professional speaker, trainer and dealership expert. Steven is held in the highest regard by dealer principals, executives and associates worldwide. Steve may be considered the top service advisor trainer in the North America. He has authored 2 books on dealership service and customer handling. Clients range from small dealerships to the largest publicly held auto groups.

Our Mission

Steve Shaw University’s purpose is to bring the highest impact training to our learners while being delivered to maximize the learner time and outcome. This is done thru in-depth research of customer and associate trends, real world applications, simple effective words, and process to promote exponentially improved results.

Our Core Philosophy & Values

  • Bold, High Impact, Simple Training
  • Simple words, processes and strategies
  • Swift, Fun, Enthusiastic classes
  • Driven, Results oriented learners.

Professional Highlights

Steve Shaw University has strategic partnerships with only the most respected automotive companies in the industry. Some of our latest
corporate highlights include…

2024

Steve Shaw hosted 46 of the top dealership executives, managers and spouses in KEY WEST FLORIDA for its 1st Annual Leadership and employee retention summit. The event brought in top speakers Michael Murphy of the Murphy Auto Group along with Leadership Guru Bob Cawley to explore the most important topics of the industry today.

2023

Trained over 1000 Individual dealerships.

2022

Created a 2000 sq foot virtual studio with the latest technology to broadcast to dealerships worldwide. Including 280 In Monitors, Computers, Camera and 2 Classic Cars to train the proper customer focused service advisor approaches.

2022

Created All Associate Fixed Operations Program.

2021

Created Custom Branded Dealership University Websites Concept powered by Steve Shaw Training.

2020

Launched Steve Shaw University.

2018

Launched the Steve Shaw Training Certification, Train The Trainer Professional Program.

2015

Pioneered Virtual Training.

2010

Steve Shaw Training Inception.

The only thing worse than training your employees and having them leave is not training them and having them stay.

- Henry Ford