Steve Shaw University is an industry leader in customer centric sales training.
We stand together with our learners to become leaders and train the next era of learners.

Vision, Leadership and Growth

Steven Shaw is well known in the automotive industry as a professional speaker, trainer and dealership expert. Steven is held in the highest regard by dealer principals, executives and associates worldwide. Steve may be considered the top service advisor trainer in the North America. He has authored 2 books on dealership service and customer handling. Clients range from small dealerships to the largest publicly held auto groups.

Our Mission

Steve Shaw University’s purpose is to bring the highest impact training to our learners while being delivered to maximize the learner time and outcome. This is done thru in-depth research of customer and associate trends, real world applications, simple effective words, and process to promote exponentially improved results.

Our Core Philosophy & Values

Bold, High Impact, Simple Training

Simple words, processes and strategies

Swift, Fun, Enthusiastic classes

Driven, Results oriented learners.

Leadership Summit - Key West

Steve Shaw hosted 46 of the top dealership executives, managers and spouses in KEY WEST FLORIDA for its 1st Annual Leadership and employee retention summit. The event brought in top speakers Michael Murphy of the Murphy Auto Group along with Leadership Guru Bob Cawley to explore the most important topics of the industry today.
Right now, your competition is training.

- Unknown

Created a 2000 sq foot virtual studio with the latest technology to broadcast to dealerships worldwide. Including 280 In Monitors, Computers, Camera and 2 Classic Cars to train the proper customer focused service advisor approaches.
Created All Associate Fixed Operations Program.
Trained over 1000 Individual dealerships.

Join the hundreds of dealerships who have curated their culture through training and development.

Custom Branded Dealership Universities

Galpin Auto Group
Piazza Auto Group
Crown Auto Group
Horne Auto Group
Murphy Auto Group
Serra Auto Park Akron
Gurley Leap – Smart Auto Group
Too Many to List… 

Trained over 1000 Individual dealerships.

Pioneer of Virtual Training

Steve Shaw Training pioneered virtual training in 2013 before it was popular as today. Steve Shaw with his partners have perfected the curriculum, processes, and material to deliver world class training LIVE at your fingertips. This training inspires associates and delivers results in the form of over-the-top CSI and NET PROFIT.

Steve Shaw University has strategic partnerships with only the most respected automotive companies in the industry.

Wynns ITPROAP
Zurich North America
Michigan Auto Dealers Association
Rochester Auto Dealers
Conley Insurance Company
Parts Profit Inc
Wesmar Products Inc
EE Wynns
SouthWestern Wynns
North Eastern Wynns
Konstaner Hunter Associates
Profit Keepers Inc
SoundFox Inc
GAP Auto Canada
Many Many More…

Best Selling Books

Master of the Waiting Room: The Professional Service Advisor Sales Approach

The Book, Master of the Waiting Room is the ultimate service advisor-training program. Steve Shaw has revealed his training program for service advisors right here in this fully loaded manuscript. Everything a service advisor needs to know to improve their Repair Order Performance is documented in detail. This book has proven practices that real world service advisors use now! It also has secret word tracks that deliver sales results. Learn from the best in the business. 

The Art of PASS FAIL - Overcoming Objections and Customer Management

In today’s fast pace, no nonsense, customer centric world, success or failure has only one measurement which is 100% or PASSING. There is no middle ground! Any grade, score, mark, rating or dimension less than perfect is considered a failure in the eyes of your boss and the ever-demanding consumer. This model is true in all areas of sales and customer approval.

Man in the Arena

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows the great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

- Theodore Roosevelt

Credentials

Doctor of Organizational Leadership – North Central University 2012
Master Practitioner Neuro Linguistic Programing – 2011
Master of Business Administration – University of Phoenix 1997
Bachelor of Science Automotive Service Operations – Southern Illinois University 1994
Associates of Science Automotive Technology – St Louis Community College 1989