Steve Shaw University is an industry leader in customer centric sales training.
We stand together with our learners to become leaders and train the next era of learners.
Vision, Leadership and Growth
Steven Shaw is well known in the automotive industry as a professional speaker, trainer and dealership expert. Steven is held in the highest regard by dealer principals, executives and associates worldwide. Steve may be considered the top service advisor trainer in the North America. He has authored 2 books on dealership service and customer handling. Clients range from small dealerships to the largest publicly held auto groups.
Our Mission
Our Core Philosophy & Values
Bold, high impact, simple training
Simple words, processes and strategies
Swift, fun, enthusiastic classes
Driven, results oriented learners.
Leadership Summit - Key West
- Unknown
Created a 2000 sq foot virtual studio with the latest technology to broadcast to dealerships worldwide. Including 280 monitors, computers, cameras and 2 classic cars to train the proper customer focused service advisor approaches.
Join the hundreds of dealerships who have curated their culture through training and development.
Custom Branded Dealership Universities
Galpin Auto Group
Piazza Auto Group
Crown Auto Group
Horne Auto Group
Murphy Auto Group
Serra Auto Park Akron
Gurley Leap – Smart Auto Group
Too Many to List…
Pioneer of Virtual Training
Steve Shaw Training pioneered virtual training in 2013 before it was popular as today. Steve Shaw, with his partners have perfected the curriculum, processes, and material to deliver world class training LIVE at your fingertips. This training inspires associates and delivers results in the form of over-the-top CSI and NET PROFIT.
Steve Shaw University has strategic partnerships with only the most respected automotive companies in the industry.
Wynns ITPROAP
Zurich North America
Michigan Auto Dealers Association
Rochester Auto Dealers
Conley Insurance Company
Parts Profit Inc
Wesmar Products Inc
EE Wynns
SouthWestern Wynns
North Eastern Wynns
Konstaner Hunter Associates
Profit Keepers Inc
SoundFox Inc
GAP Auto Canada
Many Many More…
Best Selling Books
Master of the Waiting Room: The Professional Service Advisor Sales Approach
The Book, Master of the Waiting Room is the ultimate service advisor-training program. Steve Shaw has revealed his training program for service advisors right here in this fully loaded manuscript. Everything a service advisor needs to know to improve their Repair Order Performance is documented in detail. This book has proven practices that real world service advisors use now! It also has secret word tracks that deliver sales results. Learn from the best in the business.
The Art of PASS FAIL - Overcoming Objections and Customer Management
Man in the Arena
- Theodore Roosevelt
Credentials
Doctor of Organizational Leadership – North Central University 2012
Master Practitioner Neuro Linguistic Programing – 2011
Master of Business Administration – University of Phoenix 1997
Bachelor of Science Automotive Service Operations – Southern Illinois University 1994
Associates of Science Automotive Technology – St Louis Community College 1989